In a Name

I have to admit that I stumbled on the idea for the name of this blog quite accidentally. 

What I wanted to name it was 'At the Margin,' because, as all wannabe economists know, all good decisions are made at the margin. But someone got to the address before me, and even if he isn't using it, he forced me to come up with something a little more original. 

I knew I wanted something sufficiently geeky, but I am also wanted something indicative of the forward motion that I've been experiencing during the very end of 2010 and the desire to carry it forward into 2011 and make lasting, permanent changes. The kinds of changes that shift paradigms and save lives. Or in my case, one life: mine. 

So, why a blog whose namesake involves indifference curves, and the hopping thereof?

Indifferent Curves

No, not those kinds of curves. More like these:

Indifference curves are so named because no matter where along any given curve a consumer finds himself, his utility is always the same. He can't increase his utility given his choices unless he up and hops to another, higher, utility curve. 

And that's the goal, folks. To become unsettled with the comfort of Curve 1 and figure out how to boost oneself all the way up to Curve 5, or Curve 6 or 7 or 8. We aren't limited by pictographs here.  

Just good, old fashioned determination and discipline. 

Having an audience won't hurt, either.